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GM Eindhoven!

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Good morning (GM) and welcome to the first edition of GM Eindhoven! The Next Tech event for leading professionals and companies working in AI, the Spatial Internet (Metaverse), Immersive Tech and Blockchain.

Building on the success of GM Barcelona! for the last two years, Metacampus and 3EALITY have partnered to organize two days of insightful talks and highly effective networking opportunities at High Tech Campus, home to over 12,500 innovators, researchers, scientists and engineers creating the technologies and businesses of the future with over 1 billion euros investment from private R&D.

In this first edition, we’ll be celebrating the 25th anniversary of Open Innovation with 300+ C-level & Decision makers covering cutting-edge solutions and the latest successful use cases from leading companies in the Enterprise & Consumer sectors.


In a landscape where technological innovation sets the pace for business success, our program is packed with business leaders covering the latest technology use cases that have proven successful across leading companies in the Enterprise sector.

09:00: Registration and breakfast

09:30: INTRODUCTION: Welcome to GM Eindhoven!

Welcome session and introduction to the conference hosted by Philipp Werle from 3EALITY and Jan Scheele

10:00: ROUNDTABLE: The News Creator Economy & Decentralised Social Networks

Roundtable with Edo Koevoet, founder and CEO DeSocialworld and Gigi De Vries, Web3 Strategist

10:30: KEYNOTE: Improving lives with innovation: The role of immersive technologies in healthcare

Presented by Jean-Marc Huijskens, Senior Architect AR&VR at Philips

11:00: Coffee break & Networking

11:20: KEYNOTE: Preparing for your “Metaverse”

Presented by Dr. Ian Biscoe – Transdisciplinary Design Networks / Trans Realities Lab

11:50: KEYNOTE: Industrial Agents

Presented by Kary Bheemaiah, Chief Technology & Innovation Officer (CTIO), Capgemini Invent

12:20: KEYNOTE: Reality Lab – Meta Quest – AR/VR/XR Meta

Presented by Lucas Boujard from META

12:50: KEYNOTE Navigating AI Integration: steer clear of pitfalls

Presented by Frank Ketelaars from IBM

13:20: Networking Buffet Lunch

14:30: GUIDED TOUR: Guided Tour to 3EALITY New Building & Presentation of CONTINUUM Digital Art Exhibit

Presented by Philipp Werle from 3EALITY and Spumma Labs from Accelerate Art


09:00: Registration and breakfast

09:30: INTRODUCTION: Day One Recap & Intro to Speakers Day Two

Welcome session, recap of the first day of the event and introduction to the upcoming presentations, hosted by Jan Scheele

10:00: KEYNOTE: Disrupting the Gaming & Entertainment Festivals through Decentralisation & New Brand Opportunities

Presented by Arturo Castello, CEO of Encom Events and OWN festivals.

10:30: ROUNDTABLE: The Future Of Value Creation, Capture & Distribution

Vincent de Vos, Founder at Chainforce and Arturo Castello from Encom will explain how emerging brands are redefining their customer value proposition with tokens

11:00: Coffee & Networking

11:20: KEYNOTE: Acceleration Enterprise Innovaiton in the Exponential Age

Presented by Pere Pérez, Founder & CEO of Metacampus

11:45: ROUNDTABLE: Embracing Social Change: From Brand Consumers to Virtual Personas and Web3 Communities

Debate with Cai Felip, CEO from Union Avatars and Daniel Sanches, Meme Maxi and Digital Artist

12:10: COMBINED KEYNOTE: Rip It Up & Start Again: Why We Need to Ditch Darketing & Reimagine Growth

Co-Presented by Ksenia Stark & Stuart Rogers, Partners & Founders of CONFUSION&JOY

12:35: KEYNOTE: Building successful Immersive Experience Hubs and strengthening collaboration between them

Presented by Arnold van de Water, specialist in immersive experiences and General Director at Concrete Culture

13:05: ROUNTABLE: Successful Brand Partnerships with Digital & Generative AI Artists & Creators

Creative discussion with Spumma Lab, CEO of Accelerate Art and Dr. Ian Biscoe, Design Academy Eindhoven

13:30: Networking Buffet Lunch

14:30: GUIDED TOUR: Guided Tour to 3EALITY New Building & Presentation of CONTINUUM Digital Art Exhibit

Presented by Philipp Werle from 3EALITY and Spumma Labs from Accelerate Art

Register for GM Eindhoven!

GM Eindhoven! is a premium boutique event with limited availability. Registration is necessary to secure your spot and grant you full access to the conference and additional activities. Tickets include access to the morning conferences, free buffet networking lunch each day from 1pm to 3pm, and access with a guided tour to the Digital Art Exhibit and Open Innovation Showroom.

For group reservations or if you have any special inquiries about tickets, please contact